In recent years, video reviewing tools have made a dramatic addition to best practices in video production management. Video review has come so far that’s it’s now an essential tool to avoid disorganised client feedback. Being able to add comments to a video anytime and anywhere is a concept that is both simple and extremely appealing. Any producer of video content who has seen long lists of client feedback with time-codes and vague descriptions knows this all too well.
Today, video reviewing tools are mostly online applications. They’re collaborative tools, either existing platforms that have started offering a review feature, or newcomers who offer a more complete service. Some web solutions are even specialised for cinema, complex team management or, like Skeem, for corporate video production factoring in the needs of end clients, who are often unfamiliar with these new technologies.
Ease of use and speed of adoption are key factors for video reviewing tools. We’ve all tried to suggest digital solutions to clients who haven’t had the time to get to grips with a new online tool or to train their teams. The same goes for all the features that would come in addition to video review, such as collaborative video production scheduling, or centralised information and communication.
Video comments, video review, reviewing, approval tool, comments on files, commenting, video feedbacks and advanced tagging… in short, there’s a long list of ways to say video reviewing tool. Behind all these terms, there is a single simple system to understand each other clearly during the (highly rewarding) phases of finalising a video project… Did you say version n°12?
The technology behind it is sophisticated, but the application is very easy to use, allowing you to write feedback directly onto a video. For those unfamiliar, reviewers can add comments to videos in the following ways:
You can find more information on video reviewing best practices in our article on understanding how to review a video.
Although video review is an essential tool, is not enough on its own. The smoothness of the client relationship depends on excellent overall communication, from the beginning of video production to the end – and well after delivery. For video professionals, credibility in the eyes of clients requires a high level of professionalism throughout the production process, and not just at the most challenging stages. We have to think of our clients! From their point of view, they have a great number of complex issues to manage, which we need to take into account. The main problems mentioned by clients of video agencies often stem from a lack of understanding of best practices or poor visibility of what is happening during the video production.
Clients often waste a lot of time searching for information and trying to make sense of it. Making this easier for them will build loyalty.
To do this, the video reviewing tool has to be supplemented by a tool that enables collaboration and feedback at every stage of production: the video’s outline, proposed graphics, the choice of actors or music, location scouting, etc..
Naturally, if we want to cover every stage of production, we need to be able to add comments to every type of media:
If the idea is that an optimal client-creator partnership leads to a successful video, there should be consistency across the board, allowing feedback to be added even to the shortest and most limited stages of production. They’re just as essential, and could include the CVs of voice-over actors, planning for the filming stage, preparing subtitle text, and more.
Video review is the ultimate collaborative tool: let’s always remember that clear feedback is the foundation of good communication, concrete understanding and, ultimately, peace of mind. It’s just what we’re looking for to be our most creative!
—–Thomas, Co-fondateur de Skeem