Published in 7 Nov 2023

How to review a video?

Digital communication
How to review a video?

Read about the tools and best practices to review a video. To review a video has been something of a saviour for creatives and clients who used to work together on video projects before the advent of the wonderful collaborative platforms we have now. We have all gained years of life expectancy from all the misunderstandings we’ve been able to avoid. “What do you mean, ‘there’?”, “When exactly are you referring to?” Directors, content producers, editors and production managers are all aware of the phenomenal power that comes with properly commenting a video. If we can keep in mind how things were before, we can try not to repeat the practices that lead to the confusion and frustration.


Video review: what are the benefits?


Before getting into the how, let’s remind ourselves why it’s so good to review videos. There are 4 benefits directly related to video review.

Reviewing a video means being:

  • Precise in time > we review directly at the chosen timecode.
  • Precise in space > we pin the comment directly onto the video image.
  • Precise in management of comments > if needed, we can add replies to the comment to have a conversation.
  • Precise in the production history > the feedback is dated and documented with the name of the reviewer.

Reviewing a video therefore prevents mistakes, saves time and adds convenience. The platform’s timestamp also acts as a neutral arbitrator, so anyone can refer to it at any time.
With that, let’s move on to best practices.


Best practices to review a video

Get straight to the point

One comment = one point of content. When we try to cover everything, we end up all over the place. For greater clarity, it’s better to review the same video image several times, rather than trying to fit everything into a large paragraph.

For example, instead of writing “this text should be turned blue and the text changed”, annotate the text part on the image asking for the color change, then make a second comment on the text to be changed with your precise comment.

Add specific comments

Short, but sharp. There’s a certain amount of information we have that the person reading does not have. A comment must be factual, descriptive and simple. Give the detail needed without overdoing it.
The overall efficiency of the production is increased if the person with the information provides it directly. Avoid intermediaries. This avoids multiple exchanges to get the required info (details of an asset, where it’s stored, etc.) and allows everyone to relax – both the people looking for the information and the ones asked to provide it.


Learn more about reviewing with Skeem

Be precise in time and space

Sometimes when we’re in a rush, we can be a little vague… The tools to review a video are well-made, so use them well! It is important to comment the exact moment, i.e. at the right timecode, and in the right place on the image – that helps!
Play the video and stop it when you want to comment. Not a little before or a little after. At the precise moment. This can avoid misunderstandings. Pin your comment in the best place for the reader to understand.

Drive out misunderstandings

When we’re absorbed in our idea, our logic always seems infallible. Forget all subjectivity. Put yourself in the other person’s shoes and ask yourself if your words are open to interpretation. Taking a step back allows us to assess whether what we’ve written could be wrongly interpreted. And it’s time to make corrections, until there’s no doubt about it.

Direct instructions

– Write clearly and directly, without the frills.
– Provide examples: there’s no clearer way to be understood.

Then, add something to motivate the troops, and the application does the rest for you!


The tools to review a video


Reviewing a video is a must-have! In the current landscape of Vimeo and the like, there are more platforms that offer tools to review video.

However, the mainstream video reviewing solutions are not integrated with a production scheduling tool, and the platforms are not well suited to managing creative projects, because they are not specialised. That’s why there’s Skeem 😉


Try Skeem for free!




Publication director

Stay informed with our newsletter!

Every month, the best in video production organization

We are unable to confirm your registration.
Your registration is confirmed.
Digital communicationAlso read
See all articles

Digital communication, in sharing mode. Producing content requires tools and methods. Here, everything is shared! Experiences, news, tips and articles to make your production easier.