Read about the tools and best practices to review a video. To review a video has been something of a saviour for creators and clients who used to work together on video projects before the advent of the wonderful collaborative platforms we have now. We have all gained years of life expectancy from all the misunderstandings we’ve been able to avoid. “What do you mean, ‘there’?”, “When exactly are you referring to?” Directors, content producers, editors and production managers are all aware of the phenomenal power that comes with properly commenting a video. If we can keep in mind how things were before, we can try not to repeat the practices that lead to the confusion and frustration.
Before getting into the how, let’s remind ourselves why it’s so good to review videos. There are 4 benefits directly related to video review.
Reviewing a video means being:
Reviewing a video therefore prevents mistakes, saves time and adds convenience.
With that, let’s move on to best practices.
One comment = one point of content. When we try to cover everything, we end up all over the place. For greater clarity, it’s better to review the same video image several times, rather than trying to fit everything into a large paragraph.
Short, but to the point. There’s a certain amount of information we have that the person reading does not have. The overall efficiency of the production is increased if the person with the information provides it directly. This avoids multiple exchanges to get the required info (details of an asset, folder where it’s stored, etc.) and allows everyone to relax – both the people looking for the information and the ones asked to provide it.
Sometimes when we’re in a rush, we can be a little vague… The tools to review a video are well-made, so use them well! It is important to comment the exact moment, i.e. at the right timecode, and in the right place on the image – that helps!
When we’re absorbed in our idea, our logic always seems infallible. Taking a step back allows us to assess whether what we’ve written could be wrongly interpreted.
– Write clearly and directly, without the frills.
– Provide examples: there’s no clearer way to be understood.
Then, add something to motivate the troops, and the application does the rest for you!
Reviewing a video is a must-have! In the current landscape of Vimeo and the like, there are more platforms that offer tools to review video.
However, the mainstream video reviewing solutions are not integrated with a production scheduling tool, and the platforms are not well suited to managing creative projects, because they are not specialised. That’s why there’s Skeem 😉