Managing video projects is often seen as an organizational challenge. It is often reduced to good internal organization management. We list milestones, but we don’t ask ourselves how to bring them to life. We accumulate tasks, but forget to talk about human behavior. And finally, we tend to focus on the teams who produce the videos.
Of course, a video project is much more inclusive. A multitude of people are involved, starting with the customer teams or the people behind the request. Project management that is engaging and responsive is video project management that considers everyone, from start to finish.
Right from the start, organize the dynamics and communication! How do you do it? Here are 6 tips to ensure responsiveness, and therefore efficiency, throughout your video project.
You’re a guide. The « wow » effect isn’t just in the images. We know that working conditions and trust create the conditions for appreciating work and results!
Launch communication sets the tone for collaboration. This is the time to build confidence and spread enthusiasm for a new project. If you want the people involved in the project to be generous, you have to lead by example! Their enthusiasm and energy are infectious. Encourage active participation in the project from the outset. Your messages, a structured schedule and a nice tool 😉 will get the job done!
It’s all well and good to inspire people, but it’s even more important for everyone to be able to project themselves. Creating a highly visual schedule is one of the main ways of ensuring that everyone understands and finds their way around. So that creative teams, customer teams and all collaborators always know where and when to act throughout the video project. Project management that engages is project management that proposes a dynamic. Build a clear, visual workflow to give participants the information they need to organize, anticipate and participate when they need to. Skeem.io’s planning tool is an excellent example of an engaging tool.
Example of a schedule on skeem.io
Suggesting production steps is good, but detailing them is even better! Don’t be afraid to provide information within each stage, as time goes by and at key moments in the video project. Keep the momentum going!
Feel free to invent your own steps that will facilitate project management and the involvement of all those involved.
For example, create a « Useful contacts » step at the start of production to provide the crew’s contact details, include a map in the « Shooting » step with all contact details and information, and explain how to choose a voice-over in the « Voice-over casting » step. Obviously, it’s best to use a collaborative platform to centralize all this information in a clear way.
Transform video project management into a responsive and efficient experience!
Help your customers comment on media. Video, of course, but also audio (voice-over and music, for example), text (script for a voice-over), images and PDFs (storyboards, graphic proposals, etc.).
Don’t let creatives and customers waste time on endless emails and time-code postponements. Use annotation tools that facilitate feedback and avoid unnecessary tension.
There are a number of key arguments to motivate speakers:
A word of advice: for the sake of the planet, we recommend that you use lightweight versions for your video returns (and save storage space! 😉 ).
The validation stages are critical to the successful management of a video project. They must be announced and respected with the utmost clarity before moving on. Sometimes, due to lack of time or fear of disrupting the dynamic, compromises can be tempting. However, these concessions rarely prove beneficial in the long term, and the gaps created can lead to costly revisions and unwelcome delays. So it’s a good idea to invest time upfront for clear validations, laying the solid foundations for a fruitful and serene collaboration.
Encourage the use of dedicated validation tools, which enable you to propose a rigorous validation scheme.
A methodical process and explicit guidelines promote efficient validations. It avoids unnecessary compromises and contributes to the fluidity of every stage of the video project.
Video project management involves a lot of elements and information:
Letting them pass through multiple channels, without everyone having easy access to them, is a source of misunderstanding and wasted time.
Without a video project management platform, it’s easy to imagine the gasworks that quickly emerge. Managing the project becomes a headache. Spend your time redistributing information, answering questions that could have been avoided, putting videos back online, defusing concerns or dealing with dissatisfaction. Hell.
Centralizing video project management is the first step to making video production easier and more fluid.
And to top it all off, platforms like Skeem allow you to save your schedules in a library of templates! Texts (messages) that you find powerful, complete production steps that you do for each project or an entire schedule to make a sample schedule!
So you don’t have to start from scratch with every new video project.
When it comes to project management, when you’re looking for responsiveness in others, it’s good to be responsive yourself, isn’t it?